Brand Story



Meet Jordan Elli Scott, a distinguished fashion enthusiast based in New Zealand, whose lifelong dream of creating a brand that truly stands apart from the crowd has come to fruition. Committed to transcending the fleeting allure of fast fashion, she envisions clothing that tells a story, expresses individuality, and radiates confidence.

Jordan Elli ® represents more than just a collection of premium garments; it is a heartfelt celebration of the country-chic lifestyle.

As we continue to evolve, we remain steadfast in our commitment to core values of inclusivity, diversity, and sustainability. We are excited to craft unique, meaningful pieces that empower and inspire, inviting our community to embrace their own narratives through fashion.